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What is Very Bitter People?

Rewards! We know you have a lot of options. VBP is our way of saying thank you for choosing Bitters & Bottles. We designed VBP Rewards with the golden rule in mind. Our goal was to create a program that is easy to understand, with points that never expire and no product exclusions. We wanted to make rare bottles affordable for all of our customers, so we use a bottle drawing system and sell them at MSRP. By tying entries to points, our most regular customers are able to increase their odds.

Who can join?

Anyone, just create an account or sign-up with your email in-store. It's totally free to join, and you can close your account at any time.

I signed up in-store, how do I access my account online?

Register online with the same email address you used in-store. You'll need to add a password and verify your email.

How do I earn points?

You'll earn 1 point for every $1 spent. Occasionally we will offer 2X point promotions on selected products. You'll also earn 25 points when you join, 10 points for following us on Instagram, and 10 points for reviewing a product you have purchased. To earn points for reviewing products, submit your review through the follow-up email sent 7-14 days after your purchase.

How do I view my point balance?

Sign in to your account and your point balance will be displayed in the VBP Rewards bar. You'll find it on the bottom right corner of the site.

How do I redeem my points?

Click on the VBP Rewards bar and choose Get Rewards from the menu. Here you’ll see all the rewards we offer. If you have enough points, you can redeem them for a reward.

How do I apply a discount?

Click on the VBP Rewards bar, choose the discount you want to redeem and copy the unique code. Apply that code in the 'Gift card or discount code' box during checkout. When shopping in-store just let us know you'd like to use a reward.

How do I enter a bottle drawing?

When a drawing is active you will find it listed in the Get Rewards section of the VBP menu. Redeem 25 Points for a bottle drawing entry, multiple entries are allowed. All participants will contacted by email with the results. Winners will be able to purchase their bottle at MSRP, and must do so within two weeks of being contacted. If bottles are not purchased or additional bottles are received over the following three months, new winners will be re-drawn from the existing participant pool.

How do I get a "VBP" pin?

Choose the "Very Bitter Person" pin from the Get Rewards section of the VBP menu. Once you have redeemed the reward, you can pick it up at the shop or have it sent with an online order. You can let us know what you prefer at

Is there a limit to the number of points I can earn?

No. And points never expire.

What do the 'approved', 'pending' and 'cancelled' statuses mean?

  • Approved: These points can be redeemed on rewards
  • Pending: These points will be available to use in 24 hours.
  • Cancelled: These points will not be added to your account. For example, this will happen if you cancel a purchase.

Will I earn points for buying a gift card?

Points are earned when a gift card is purchased, additional points are not assigned when the gift card is redeemed.