The Not Collection

Getting that seven-year itch in your love affair with the Negroni? Drinkers switch up their gin and vermouth all the time, but many never think to ...

Classic, with a striking label and near omnipresence in pop culture and art for over a century, a bottle of Lillet looks at least familiar to almos...

London may have given its name to the most popular and traditional style of gin, but the city has long since relinquished its monopoly on it. Londo...

Don't let anybody tell you you're basic just because you love a Spritz now and again. But if you've only been making them with Aperol, your haters ...

Lots of cocktail recipes call for “Angostura Bitters”, but there were lots of aromatic bitters to choose from back when today’s classic cocktails w...

Brenne French Single Malt:  This unique newcomer tastes like a soft, golden Speyside Scotch with a little something extra. Honey, apricot and crème...

St. Germain became a mainstay at cocktail bars and bougie-boozy brunch spots in the late aughts, partially due to aggressive, effective marketing a...