The product design harmonizes the Japanese traditional aesthetic with an evolving modernity. The curved lines on the bottle represent the stream glistening through Japanese nature and Japan’s four seasons. The label design consists of Junpaku (pure-white) washi paper - representing the beauty of Japanese white rice, which is the soul of the vodka - and Kanji calligraphy “Haku” with sumi ink, as well as red and gold colors only. The result: a minimal and modern Japanese design, free of unnecessary adornments.
*The use of bamboo charcoal for water filtration is one of the fundamentals of Japanese culture and goes back to ancient Japan where charcoal was said to “sweeten” the water for tea. It is known for its incredible filtering ability, which comes from its super-porous structure — 3 times more porous cavities per gram than other wood charcoal. As bamboo is a fast-growing plant, supply is abundant and sustainable in Japan.