The Boulevardier was originally mixed up by Erskine Gwynne, the publisher of a magazine that shared the same name. Erskine created his publication and his cocktail for expats living in Paris, and the name was a nod to the wealthy and fashionable socialites who strolled the Parisian Boulevards. Colloquially, a "boulevardier" came to refer to a man about town, how fitting then for a modern Boulevardier to take his Boulevardier about with them.
